MONTE E MARE

Monte e Mare’s positioning challenge was how to offer more than accommodation and become a destination in itself. So we developed a concept centered around sport, nature, and leisure, transforming Monte e Mare into a private clubhouse for individuals who value performance as much as relaxation. Inspired by its unique setting between mountain and sea, the hotel was designed to offer guests a complete lifestyle experience. From tennis and watersports to wellness-focused activities and outdoor recreation, the property encourages visitors to reconnect with nature while enjoying the comforts of classic luxury. For us, luxury service is shown in the details. Beyond visual identity, we developed a comprehensive guest experience strategy, extending the brand across every touchpoint, from stationery and amenities to in-room details and hospitality moments. The classic-style logo system, color palette, and narrative create a hospitality brand that offers a space to disconnect from the demands of everyday life and reconnect with nature and play in a more intentional form of luxury destination.