01
Business & Brand Development
For new businesses that are building from the ground up. We define the market opportunity, establish the positioning foundation, and translate it into a brand identity so that the business enters the market with a clear system that creates competitive advantage.
Includes
Market & Opportunity
01
Strategic Direction
Category design Target audience definition Positioning and differentiation strategy Value proposition architecture Brand narrative and storytelling
02
Brand Identity
Logo design system Color palette Typography system Brand applications (3) Visual identity system
03
This is for you if…
You have a strong business idea, but no clear framework for how to position it in the market
You are preparing to launch and want to enter with a brand that creates immediate credibility and recognition
You want to achieve competitive advantage through innovation in category design, brand, or positioning
Timeline
(Per week)
01
Market trends identification
02
03
Category design
Target audience definition
Positioning and differentiation strategy
Value proposition architecture
Brand narrative and storytelling
04
05
Strategy & brand review session
06
Final strategy and brand framework
*This timeline is subject to the scope of the project and variation. Each project includes a customized proposal with specific timelines.
